1946 - 1950
|
KZFM, The first radio stations
to reopen after the war. The U.S. government turned it over to the
Philippine Government. The broadcast call letter "KZ" was
replaced by "DZ" for Manila, "DW" for Luzon,
"DY" for the Visayas, and "DX" for Mindanao.
|
The newspaper Manila Chronicle, started by a group of pre-war newspapermen
in 1945, was sold to businessman Don Eugenio Lopez, brother of then vice
president Fernando Lopez. It built up a name as a paper quality, until it
was closed by martial law.
|
In 1946, the Commonwealth Act of the US Congress permitted the US President
to grant temporary permits to operate radio stations.
|
In 1947, Philippine radio stations were required to change the first call
letter from K to D with DZ standing for Luzon stations, DY for Visayas and
Palawan stations, and DX for Mindanao and Sulu stations. (Link to radio
50's)
|
In the 1950s, television came to the Philippines
|
The University of Sto. Tomas and Feati University experimented with
television before it turned commercial. In February 1950, UST demonstrated
its home-made receiver, Feati opened an experimental television station two
years later. As early as 1935, UST had graduated its first journalist
Narciso Reyes, later to become ambassador.
|
In 1950, Republic Broadcasting System was incorporated. DZBB-RBS (now
GMA-7) goes on air. DZBB introduced political satire.
|
|
1951
- 1960
|
Characterized by the emergence
of pioneer personalities in tri-media, advertising, PR, and education; big
businesses and the Press and the introduction of television in 1953.
|
Considered Milestones were:
- the publication of
pioneering works of Jose Luna Castro
- the style book of the
Manila Times (1960) the Manila Times Journalismn Manual (1963)
- Clear and Effective Writing
(1969) of Philippine Press Institute (PPI)
- Atty. Perfecto Hernandez'
books on How to Manage a Community
- Newspaper and the Law of
the Press Handbook.
|
The establishment of
communication schools/ departments in colleges & universities
|
The establishment of professional organizations
|
Publishers revived pre-war newspapers like the Manila Bulletin and the
Philippines Herald.
|
The new Manila Times was established by Joaquin Roces in place of the
Tribune. Up to the time of Martial law, Manila Times led all the
Philippine- language dailies in circulation.
|
Philippine Broadcasting System under Francisco "Koko" Trinidad
pioneered in development broadcasting; it aired farm programs on some radio
stations and entered into regular program of exchange of cultural programs
with countries in the Asian region.
|
In 1952, Lyceum University established a school of journalism.
|
National Press Club was organized in 1952.
|
Commercial television came in 1953 when DZAQ-TV Channel 3, the very first
station was opened in Manila by Alto Broadcasting System owned by Antonio
Quirino who was brother to then president Elpidio Quirino.
|
By 1957, Chronicle Broadcasting Network, owned by the Lopez family,
operated two TV stations - DZAQ and DZXL-TV Channel 9. (link to dzaq-tv)
|
In 1957, the Public Relations Society of the Philippines (PRSP) was
organized.
|
|
1961
- 1969
|
The National Media Production
Center (NMPC) was created in 1954 under the Office of the President. Its
"builders" were Hernando R. Ocampo, Conrado V. Pedroche and
Gregorio Cenda�a.
NMPC was mandated to produce information and education materials for
government development programs.
|
In 1960, the Philippine Women's
University also established a school in journalism.
|
In 1961, the National Science
Development Board was established; it was the earliest initiative to use
local TV for education, "Education on TV" and "Physics in
the Atomic Age."
|
In 1962, UPLB established the
Department of Agricultural Information (now Development Communication).
|
Metropolitan Educational Association (META) (1964-1974) in cooperation with
the Ateneo Center for Television Closed Circuit Project, produced
television series in physics, Filipino and social sciences which was
broadcast in selected TV stations and received by participating secondary
schools. The META team was headed by Leo Larkin, J. with Josefina Patron,
Florangel Rosario, Lupita Concio and Maria Paz Diaz.
|
In 1965, Dr. Gloria D. Feliciano
who was first dean in UP Diliman, established the UP Institute of Mass
Communication (now UP CM.
|
Dr. Josefina Patron became the
first head of Ateneo de Manila University, Department of Communication in
1965.
|
The first University Press
organized in March 1965 was the UP Press
|
In 1965 Maryknoll College
established a communication department.
|
By 1966, the number of privately
owned TV channels was 18; ABS-CBN was the biggest network by the time
Martial Law was declared.
|
In 1966, Silliman University in
Dumaguete City was the first school of journalism outside Metro Manila.
|
In 1968, the first provincial
television stations were established in Cebu, Bacolod, and Dagupan. The
daily content was mostly canned programs; only 10% of programs were locally
produced.
|
Communication programs were
established by West Visayas State College in 1965 and St. Louis University
in Baguio City in 1968.
|
St. Paul's College in Quezon
City established a communication department in 1968.
|
In 1969, Pamantasan ng Lungsod
ng Maynila established a communi-cation department.
|
Factors that fostered greater
openness for college graduates as reporters in later years - journalists as
part-time lecturers, publication of landmark books on journalism by Jose
Luna Castro - Style Books of the Manila Times in 1960 and Manila Times
Journalism Manual in 1963.
|
Some journalists at the time
also served as lecturers: Jose Luna Castro, Crispulo Icban, Pocholo
Romualdez, Hernando Abaya, I.P. Soliongco, and Armando Malay.
|
|
Philippine Music and Arts during the Post War Period:
After independence in 1946, Philippine music
showed a marked growth in cultural consciousness and nationalism. Music schools
increased from the pre-war 12 to 33, offering Bachelor of Music courses in
piano, voice, strings and wind instruments, music theory, composition and music
education. Some schools offer course for the Master of Music degree.
The League of Filipino Composers was established
in 1955 with 11 charter members. Filipino composers continued writing major
works using western idioms with conventional traditions utilizing folk themes
and legends. The concerto, symphony, symphonic poem, overture, suite, opera,
choral, chamber, art song, ballet and incidental music were written during this
period. Contemporary composers utilized percussive dissonance,
polyrhythm, atonality, music concrete, electronic music, synthesis of East/West
in fresher modes, producing works of distinct cultural personality.
The ethnomusicologist/composer Jose Maceda whose
exposure to Asian music and Filipino tribal music has produced an embodiment of
his advanced thinking combining sounds with 20th century techniques in his
avant-garde compositions.
Pioneering on the synthesis of East/West idioms,
this writer has utilized ethnic Filipino/Asian instruments in her works. The
younger group of composers led by Ramon P. Santos and Francisco P. Feliciano
and followers like Ruben Federizon have pursued Asian environmental
orientation, producing avant-garde works like Santos’ Singaw for jew’s harp,
takumbo, gongs, violin, and Tinig for voices and percussions; Federizon’s
Gabag-an for voices and ethnic instruments, and Tinig ng Lupa (Song of the
Earth). – Dr. Lucresia R. Kasilar
No comments:
Post a Comment